Rejoice! Diaspora Dance Theater

Art as Activism - A Redesign Elevates Dance Company

Multiple large screen device mockups of the final website.


  • Web Re-Design
  • Content Audit
  • SEO
  • CMS
  • Strategy
  • Copywriting
  • Web Development



Rejoice! Diaspora Dance Theater seeks to diversify the contemporary dance landscape with untold stories and under-told perspectives of communities of color. Grounded in values from the African Diaspora they use their art as activism.

This non-profit dance company had grown exponentially over eight years. The existing website was dense and unorganized. New programs piled up new pages. The company's ambitious founder created the original site using a free template. Though it functioned well enough for its time, the website no longer represented Rejoice’s aesthetic or professionalism.


Rejoice partnered with MGalen to redesign their existing website and build a new Content Management System. One goal was to elevate the aesthetics of the site to better reflect the company's art and mission. Another goal was to drive more visitors to signup for newsletters and get involved.


The new website put a huge smile on the founder's face! It reflects high production dance theater and professionalism. It inspires visitors to get involved. They can discover the next show, donate, and sign up for news. We distilled content and clarified navigation. We also reorganized the site map to create a more intuitive experience. The dark color palette accents blackness as well as the black box theater.  Engagement spiked shortly after launch, creating a social media buzz.

Laptop device mockup of the website.

“MGalen did a complete re-design of our dance company website ... “The design brings the energy of dance and live performance to the screen... “Michael was very easy to work with. He really listened and understood our goals and aesthetic.”

Oluyinka Akinjiola, Artistic Director & Founder - Rejoice! Diaspora Dance Theater


Our process for a redesign: content audit, research and analysis, design, development, launch.


We began with a content audit of the existing site. The team organized all copy for editing and rewriting. The new copy is focused and clear. Before building a site map, we researched and analyzed reference websites. We aimed to organize the new website around visitor and company goals.

Competitor analysis screen shot.


A dark UI theme compliments the company's connection to the BIPOC community. The dark theme also reflects the black box setting of high production dance theater. This intentionality elevates the credibility and authority of Rejoice. A full-width show reel on the homepage hero showcases their performance work in a way photos can’t.

Screenshot of a clickable prototype in Webflow.


Device responsiveness was crucial. This website is often viewed on mobile devices, so we developed the site to adjust well for small screens. We created a favicon from R!’s logo icon to help brand the website in browser tabs. A donation and email sign-up section was created. It permeates the site as a consistent call to action. The custom domain was transferred from their old site to the new one. We handled the domain name transfer so R! admin didn't have to.

Long scroll mobile mockup of the dancers page.

“The website Michael Galen crafted for us not only reflects our vision but also surpasses our expectations. The design is visually stunning while also intuitively navigable, providing an immersive and engaging experience for our visitors.”

Bethany Harvey, Community Engagement Program Manager - Rejoice! Diaspora Dance Theater

screenshot of the dancers page
Screen shot of the press page.
Screen shot of the home page showing a full width video hero.
screenshot of the contact page.

Let’s talk

We enjoy learning about new ventures. Reach out and we’ll schedule a phone call. You can ask questions and learn more about how we can support your idea and what the pricing might be.