Services
- Strategy
- Editing
- Website Design
- Website Development
- SEO
Summary
Background
Aiya Productions was founded by artistic director and multi-faceted performer Amaya Alvarado. Her artistic voice was already established by numerous productions across the country. She was now receiving funding and producing larger shows. Aiya Productions needed a digital home. They wanted to show experience, communicate credibility, and garner support.
Challenge
Aiya Productions partnered with us to develop a web presence. It would be easily discoverable by funders and presenters. The website needed to express high-level art and professionalism. It needed to inspire foundations and benefactors to support.
Results
We created a beautiful image forward website with a dark theme. It reflects the black box theater of high-caliber productions. Previous creations are easily found and elegantly displayed. Logos of previous funders for specific shows are utilized to establish credibility.
Process
Strategy
Having a client in the arts, it was imperative we understood her aesthetic. We discussed which theater companies inspired her. Those companies that were at a level she aspired to grow to. Then, we researched those companies to analyze how they present online. The website needed to feel like a performance itself. With show photos or video at the forefront.
Design
The home page was designed to feel like an immersive show. It uses a full-width and full-height image slider. Unique ripple effects transition each photo. We created a dark theme to reflect the black box theater. Production history is easily discovered, using enough detail to excite but not bore.
Development
Our target visitors would arrive via a link. Grant panels want to see and digest websites fast while parsing tons of funding applications. We made sure to optimize images, speeding up load time. This would help create a pleasant experience for visitors in a rush.
